CASE STUDY / BEAUTY

Aimée STHLM. Beauty on Shopify.

A Shopify store for press-on nails, DIY lashes and silk accessories.
Aimée STHLM portrait with French press-on nails and lash detail

01 / THE BRIEF

A beauty brand, ready to shop.

Aimée STHLM brings salon-inspired beauty into everyday routines. The brief was to turn its growing range into a Shopify store customers could browse by product, style and occasion.

ZAGO worked on store setup, navigation, bundle shopping and the market and shipping settings behind the storefront. Aimée’s own imagery gives the collection its character.
Soft French almond-shaped press-on nails, shown on a hand

Find your shape. Choose your finish.

Shapes, lengths and finishes create different routes into the nail collection. Clear product groupings give that choice a place in the navigation.

Monaco Red press-on nails in Aimée STHLM’s pink packaging

The details belong in the picture.

Close-ups and packaging images show the products beyond the campaign. They help customers see both the look and the kit they are choosing.

02 / THE PRODUCT EXPERIENCE

A closer look before the first try.

Beauty shopping comes with practical questions: which style, what is included, and how does it work? The storefront brings lash collections, starter kits and application guides into the browsing journey.

03 / KITS & MIX & MATCH

Build a routine. Make it yours.

Mix & Match adds another way to shop the range. ZAGO supported the bundle setup, while the Aimée team added the products.

Alongside individual products, starter kits bring lashes and tools together. The result is a store that makes room for both a single purchase and a complete routine.
Aimée STHLM nails, lashes and silk accessories on champagne fabric

04 / READY FOR LAUNCH

The setup behind the storefront.

Getting the store ready also meant working through markets, language selection and delivery options. The project included Packrooster shipping setup with DHL and PostNord, plus adjustments to the language selector and signup form.

Google Analytics and Search Console were connected as part of the setup. The store is live, with the initial setup milestone completed in September 2026.

WHAT’S NEXT / UNDER DISCUSSION

Live, with room to keep building.

With the store live, the next conversations centre on product visibility, email signup and ongoing improvements. The scope of the next phase is still to be agreed.

Your brand. Your next store.

Launching a beauty brand or rethinking your Shopify store? Tell us about your range and what your customers need.