Building a good Shopify store is half the job. Getting the right people to it, and bringing them back, is the other half. ZAGO works across both, which means the marketing we run is informed by how the store is actually built rather than handed over the fence.
Email and SMS
For most Shopify merchants, email remains the highest-return channel available, and it is usually the most under-built. We set up and run lifecycle programmes on the two platforms we know best.
- Klaviyo — flows, segmentation and campaign strategy, including the welcome, cart abandonment, post-purchase and win-back sequences that do most of the work.
- Omnisend — email and SMS in one place, often a better fit for smaller catalogues or teams who want a simpler setup.
Whichever platform you use, the approach is the same: fix the flows that run automatically before spending time on campaigns that run once.
Social media marketing
Our social media package covers account setup and optimisation, 10 to 15 posts a month, a content calendar, graphic design, community management and monthly performance reporting. It suits brands who need a consistent presence without hiring for it internally.
Conversion and performance
Traffic you already have is cheaper than traffic you have to buy. Before adding spend, we usually look at what the store is losing:
- Store audit — a structured review of the storefront to find the weak points affecting conversion.
- Speed optimisation — genuine performance work against Core Web Vitals, not just a higher score in a testing tool.
- Checkout and product page work — the two places where most stores quietly lose the sale.
Selling in more than one language
For brands selling across the Nordics and into Europe, localisation is often the fastest available growth. We work with both Shopify's native markets and translation setup, and can advise on where a third-party tool genuinely adds something.
How we work
We are a certified Shopify Premier Partner, which means the same team that builds and maintains stores also runs the marketing on them. In practice that avoids the most common failure in agency work: a campaign that drives traffic to a page nobody optimised, or a store change that quietly breaks a tracking setup.
Engagements usually start with a conversation about what you are trying to achieve and what is currently in the way. If a store audit is the honest first step, we will say so rather than selling a retainer.
Get started
If you would like to talk through what would move the needle for your store, get in touch. You can also see the wider range of what we do in our services, or browse recent client work in our portfolio.