FOLK KOMBUCHA

A journal from the brewery.

Folk Kombucha brings the craft of fermentation to Copenhagen. For its first journal, the brief was to carry that same visual world into the inbox: expressive blue, precise typography, generous photography and room for the stories behind each bottle.

Working from Folk’s creative direction and feedback, ZAGO developed the newsletter template in Klaviyo and explored a matching signup experience. The focus was a reusable foundation for future editions.

Our work
Newsletter template development · Klaviyo implementation · Responsive layout refinements · Signup design · Editing guidance

FOLK JOURNAL: THE DESIGN

The process takes the lead.

Full-colour photography gives the brewing process its own space. The newsletter pairs these images with an editorial text layout, blue headings and small orange accents drawn from Folk’s identity.

Room for every edition.

Two-image and four-image layouts let Folk combine brewery details, bottles and seasonal editions. The selected Version B became the starting point for Nina’s first issue.

THE SIGNUP EXPERIENCE

An invitation to stay close.

The signup design extends Folk’s fermentation imagery into a simple invitation to the journal. We explored the signup and thank-you states together, with layouts for desktop and mobile.

The screen shown here is part of that design development. Folk later refined and published its final signup experience.

Ready for Folk to make it their own.

We developed the HTML template, refined image alignment and spacing, and prepared editing guidance for the next edition. Nina then brought in the final stories and photographs and made the final desktop and mobile adjustments.

The result is a newsletter format that gives Folk’s voice and visual identity room to lead.

Creative direction, photography and final editorial content: Folk Kombucha.
Newsletter development and Klaviyo implementation: ZAGO.

Selected visuals show the template and signup design process.

LET’S BUILD YOUR NEXT NEWSLETTER.

Tell us about your brand, your current email setup and what you want to create. We’ll help define the right scope for your Klaviyo project.