EMAIL & SMS / SHOPIFY

Dotdigital services for Shopify.

Give customers a reason to come back. We connect your store to Dotdigital, build automated journeys, and design email and SMS campaigns around your brand.

Your store knows your customers. Put that knowledge to work.

A first purchase, a favourite category, a product back in stock. Each gives you a useful reason to get in touch. We help you turn Shopify data into relevant Dotdigital messages, with clear timing, audience rules and a consistent brand experience.

What we can help you with

Shopify integration

Connect customer, product and order data. Map the fields you need, check marketing consent and test the sync before building campaigns around it.

Setup & migration

Plan the move from your current email platform. Bring across usable contacts, preferences and suppression records, then rebuild the templates and programs you rely on.

Automated journeys

Build welcome, abandoned-cart, post-purchase and win-back programs in Dotdigital. Define the entry rules, timing and exits so customers receive the right follow-up.

Email & SMS creative

Campaign concepts, copy and reusable EasyEditor templates. We carry your store's visual identity into email and give SMS a clear role alongside it.

Segmentation & personalisation

Group customers by purchase history, engagement and preferences. Use eRFM segments, dynamic content and product recommendations where they fit your strategy.

Campaigns & optimisation

Plan the calendar, build and test sends, and review what happens next. Track revenue attribution, engagement and repeat purchases to decide what to improve.

THE CUSTOMER JOURNEY

Keep the conversation going after checkout.

A useful product tip. A reminder when it is time to replenish. An invitation to discover something that fits their last purchase.

We build Dotdigital programs around these moments, using your Shopify data to guide the message and the timing. Every journey is tested for consent, duplicate sends and what happens when a customer buys again.

CREATIVE THAT FEELS LIKE YOUR BRAND

From your storefront to their inbox.

Your email should feel familiar before anyone reads the sender name. We design flexible Dotdigital templates with your typography, photography and product stories in mind.

You get reusable layouts for launches, editorial campaigns and everyday sends, plus mobile and link checks before launch. We can build the campaigns with you or show your team how to use the templates.

Start where you need us

01 / Review & roadmap

Already using Dotdigital? We review your integration, programs, templates, audience setup and reporting, then agree which changes deserve attention first.

You leave with: a prioritised plan and a clear scope for the next stage.

02 / Build & launch

For a new setup, migration or focused rebuild. We agree the data, templates and journeys in scope, implement them, test the customer experience and prepare your team.

You leave with: a tested setup, documentation and a handover.

03 / Ongoing support

For brands that need help keeping campaigns moving. We agree a monthly scope for campaign production, program improvements, testing and performance reviews.

You get: a planned calendar, regular reporting and clear priorities.

One team for the store and the messages it sends.

ZAGO brings Shopify development and email marketing together. We can investigate the store data behind a broken journey, adjust a signup experience, and carry the same design direction through to the campaign.

We quote around your stores, integrations, templates and programs. Dotdigital licensing, SMS usage and any additional products are scoped separately, so you can see what the project includes before we start.

Dotdigital questions, answered

It can be a good fit when you want connected customer data, email and SMS automation, and more detailed segmentation. We start with your store, team and current setup, then assess the features and licensing you actually need.

Yes. We first map your contacts, consent, suppression lists, templates and active journeys. The migration scope depends on what your current platform can export and what needs rebuilding. We agree a cutover plan and check the new setup before retiring the old one.

Common starting points are welcome, abandoned cart, post-purchase and win-back programs. We can also assess browse follow-up, replenishment and back-in-stock messaging. The final plan depends on your available data, tracking, consent and Dotdigital features.

Yes. We can plan SMS alongside email, configure audience and consent rules, and build coordinated campaigns. Sender requirements, availability and usage costs depend on the countries you send to and your Dotdigital agreement.

Yes. We can deliver reusable templates, documented journeys and training, or work alongside your team on an agreed monthly scope. Your store and Dotdigital account stay under your ownership.

We provide a scoped quote after reviewing your needs. The main factors are the number of stores, data sources, templates, automated journeys and campaigns. Platform fees and message usage are separate from ZAGO's service fee.

Tell us about your store

Share your store URL, current email platform and what you want to improve. We will help you choose a useful starting point for your Dotdigital project.

Book a discovery call